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Client
Boys Stuff

Description
Boys Stuff retail a large range of gadgets aimed at the young 16 - 34 year old market.

Items Produced

After a buyout of the company the new management focused on the development of their main sales tool, the mail order catalogue. A number of specialist catalogue production companies presented marketing and design proposals with full production costs. It was agreed Grays proposal was by for the best in every area.

A number of catalogues have been produced with Grays providing a complete turnkey service including:

• Brand development

• Page design and artwork

• Product photography

• Printing over 2 million copies

• Sourcing and organising mailing lists and magazine inserts

• Mailing and fulfiment