The key to a Successful Catalogue Production

Two customers reading their newly delivered Catalogue

The key to a Successful Catalogue Production

The key to a Successful Catalogue Production

The key to a successful catalogue production project depends on the strategy in which the products and services are better presented, and the way customers will see them.

The presentation depends on many things they are together responsible for the marketing. The catalogue design and the company’s other publications are a vital factor that plays a very important role in catalogue production and marketing. This material needs to be provided to clients in a way that attracts their attention in the most positive way and propels them to buy the products from the catalogue.

Regardless of how websites and other digital media have advanced, and how effective it is to attract new customers, a well printed catalogue is ageless and will not go away. It will always be an effective tool for marketing and will still bring new customers instantly.


Article Contents


Components for a Successful
Catalogue Production

Effective catalogue design is one of the most effective ways to communicate with your customers and attract new business. This can also be a very cost-effective way to present your services and your products to a targeted market. Catalogue production is an excellent way to transmit consistent messages to customers and show them your products.

The catalogue you produce should be of a very high standard to impress customers and attract sales. A badly designed catalogue that is also poorly printed will not do so and on the contrary, it will damage your brand and your business. Catalogue printing requires the clarity of message and visual consistency that the customer requires. This is something an experienced and professional catalogue design company can give you

Successful Catalogue Production - Components

If you require catalogue printing services, you need to ensure you are getting them at the best rate by using the right company. There is a great deal of competition among printers for catalogue and magazine production. They will offer their services at reasonable rates to attract customers. There are certain times of year when catalogue print companies become very busy and may charge a premium. This is primarily in the run up to Christmas.

A catalogue of the highest quality combine’s excellent design, a clear layout and allows customers to see and compare products quickly and easily. It is imperative to ensure the content of the catalogue, however minor is clear and visible. A very important tool in today’s marketing mix is an impressive and eye-catching catalogue, customers then have the trust to make purchases. To ensure your printer can produce your catalogue to the highest standard ask to see samples of their previous work and discuss their management processes to ensure dates and deadlines will be met.


Selecting a Quality Catalogue
Printing Company

It can take a great deal of time to produce a printed catalogue, but it is worth the investment in time to get it right. There are a lot of considerations when choosing a printing company to produce your catalogue. The company needs the right equipment which is dependent on several variables. You must tell the company that you expect the very highest quality of finish and service, with no compromise on either. You can visit the catalogue printer and cheque the job on press, this is called a press pass. At this point you can ensure you are happy with the quality and check the colours of your products and the colour representation of your brand identity.

Successful Catalogue Production - Selecting a Printer

The best catalogue printing companies can provide you with tips on things such as format, colours, binding, and distribution. They can monitor the printing process to ensure the photos look correct and can advise you in advance of complications if they think they do not meet the standards that you require. They can also advise on different types of paper. Paper prices can fluctuate greatly, and supply can be time consuming so therefore large jobs, needs to be planned well in advance.

While planning various business strategies, organisations give major importance to catalogue production, as a way to improve the market value of their business. It is used as a marketing tool and a major way for the promotion of the business to be undertaken. This is the same if you run a small or large business. If you implement catalogue production in the promotion of your business, success will follow.


Success Through Catalogues

The main thing to consider is the success of your catalogue and the promotion of your business. With a great deal of competition in the market and different tastes from customers, your catalogue design and catalogue production should reflect different customers groups. The way you interpret these preferences, will become a major factor in the a successful catalogue production.

Whatever type of products you market, you cannot avoid catalogue print. They can dramatically improve your sales; they can generate new customers for you and reactivate lapsed customers. Ultimately, they will sell you more products and add to the overall success of your business.

Successful Catalogue Production - Success Through Catalogue

Choosing your Products for
a Successful Catalogue Production

Successful Catalogue Production - Choosing your Products

You must ensure the products and services you offer will be placed together with all the relevant information and specifications. You may consider producing different catalogues for different target markets, however, each one of them should be well designed and presented. Ensure you communicate the features and more importantly the benefits of your products and avoid mentioning any faults or negative features.

Catalogue production is the best way to promote products and materials because all the important information becomes directly available to customers in a clear and transparent way. Generally, a good quality catalogue or brochure printed by a quality printer will get the results you are hoping for.


Catalogue Design Specialists

Rather than relying on your appointed printer to produce your catalogue it is advisable to seek out a specialist catalogue design and catalogue production company. They will have more qualified and experience designers. This will also be combined with marketing experts who can ensure the catalogue design and page layout best promotes your products and generates the best possible results.

They will also be experts in manipulating your images to ensure they look their best. They can also work hand in hand with your appointed printer, answer any questions the printer has and work on your behalf to get the very best possible results.

For more information on our services, or to discuss your exact requirements with one of our expert design team, feel free to get in touch.

Back to News

For some of our latest projects, please follow us on: