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RideAway are the UK’s leading mail order retailer of equestrian products.
RideAway brought in a consultant to look at the production of the catalogue. A number of specialist companies were contacted and each one asked to produce production costs and design proposals to take the catalogue forward. On the advice of the industry expert, Grays were appointed and have subsequently produced the catalogues for many years.
Catalogue production services to RideAway have included:
- Marketing consultancy
- Brand development
- Page design and artwork
- Printing 120,000 copies
- Mailing fulfilment and magazine insertion