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Client
BoysStuff
Description
BoysStuff retail a large range of gadgets aimed at the young 16 – 34 year old market.
Items Produced
After a buyout of the company the new management focused on the development of their main sales tool, the mail order catalogue. A number of specialist catalogue production companies presented marketing and design proposals with full production costs. It was agreed Grays proposal was by for the best in every area.
A number of catalogues have been produced with Grays providing a complete turnkey service including:
- Brand development
- Page design and artwork
- Product photography
- Printing over 2 million copies
- Sourcing and organising mailing lists and magazine inserts
- Mailing and fulfiment